The brewery in Koprivnica, which is a part of the Danish Carlsberg group, is the most modern and most ecologically advanced one in Croatia and combines strong business with active socially responsible business.

Carlsberg Croatia is the third brewery on the Croatian market, and with its brands of premium quality, it brings fun and refreshment to its consumers. Panonska pivovara was founded in 1971 as part of Podravka. Tuborg as a brand was introduced to the market in 1972 under a license agreement. Carlsberg Breweries has been a shareholder in Panonska pivovara since 1994. In March 2004, Panonska pivovara became Carlsberg Croatia.

In 2007 it became part of the Carlsberg South East Europe region. Since 2008 it has been responsible for the development of the Hungarian and Slovenian markets.

The Carlsberg Brewery Day is held as part of the Renaissance Festival. The full day programme includes organized tours of the brewery’s facilities with the expert guidance of master brewers of Carlsberg Croatia with a snack and Pan beer for refreshment. After a visit to the brewery, transport to Koprivnica earth fortifications is ensured, where socialising and entertainment continue along with a rich programme of the Renaissance Festival.